The Great Size Deception: Why You're Not the Same Size at Every Store

Do you ever feel like Goldilocks when you're shopping for clothes? One brand is too small, another is too big, and it seems like nothing fits just right. It's not your imagination! We've all been there, and it's frustrating. The truth is that clothing sizes vary between brands, and even between styles within the same brand. This can be confusing and make shopping a chore, but understanding why can help take the stress out of it. Let's dive in and uncover why we're different sizes at different brands.

The concept of standardized clothing sizes only began in the early 20th century, with the goal of making it easier for customers to shop for clothes. However, with the rise of fast fashion and the desire for a larger customer base, many brands have moved away from standardized sizing in favour of vanity sizing.

Vanity sizing is the practice of labeling clothing with a smaller size than its actual measurements in order to make customers feel better about themselves and more likely to make a purchase. For example, a dress that measures as a size 10 might be labeled as a size 6 in order to appeal to customers who want to believe they are a smaller size.

The problem with vanity sizing is that it creates inconsistency across different brands. A size 6 at one store might be the same as a size 10 at another store, and this can make it difficult to know what size to buy. Additionally, it can perpetuate harmful beauty standards and contribute to body shaming by making customers feel like they need to fit into a smaller size in order to be considered attractive or desirable.

But what can you do to combat vanity sizing and ensure that you are buying clothes that actually fit? Here are some tips:

1. Ignore the label: Instead of focusing on the size label, pay attention to how the clothes fit on your body. If something feels too tight or too loose, try a different size or style.

2. Know your measurements: Take your measurements at home and keep them handy when you're shopping online or in-store. This can help you find the right size and avoid the frustration of having to try on multiple sizes. All brands should have a size chart to give you more information about the items you're buying.

3. Stick to brands that use standardized sizing: Look for brands that prioritize transparency and consistency in their sizing. These brands are more likely to use standardized sizing that will be consistent across different styles and collections.

At the end of the day, remember that your worth is not determined by the size label on your clothes. Focus on finding clothes that make you feel comfortable and confident, regardless of what size they are labeled. And if you ever feel frustrated or confused by the sizing system, remember that you're not alone - we've all been there.