About Us
We are Pros and Cons - a brand committed to timeless feminine designs that seamlessly blend style, quality, and the well-being of our planet.
We are on a mission to create fashion that not only stands the test of time but also treads lightly on the Earth
Our Founder
Pros and Cons was brought to life by Alana Pimm, driven by a heartfelt mission to craft romantic and timeless designs while placing kindness at the core of every creation.
These values resonate in every stitch, reflecting a dedication not only to fashion but also to the values of ethical production, sustainability, and the empowerment of women through style.
Our Commitments
We know that beautiful fashion should also be responsible fashion. That's why we're continuing our journey of thoughtful and safe production practices, while expanding our use to organic and sustainable materials. We believe that when you wear our clothing, you're not just wearing something pretty – you're wearing a little piece of love for the Earth and it's people too.
Join us in celebrating the beauty of classic designs and the goodness of ethical and sustainable fashion. At Pros and Cons, we're not just making clothes; we're crafting stories of love, kindness, and style, just for you.