Fashion designer sewing women’s apparel

Our Brand Name

The brand name Pros and Cons may seem simple at first glance, but it holds a deep meaning and significance for us here at our fashion brand. The name was chosen partly in honour of the designer's grandmother; a women who was given unfortunate circumstances through life, but nevertheless persevered.

As her grandmother's legacy lives on through the brand, the name Pros and Cons also represents the fashion industry. We all know that the fashion industry has its ups and downs, and it's important that we acknowledge both sides. We believe that by being aware of the negative impacts of fast fashion, we can make a conscious effort to improve upon our daily consumption.

That's why our brand was founded with the goal of creating ethically made clothing. We believe in the importance of slow fashion, taking the time to create high-quality, ethically made clothes that are designed to last. We use responsible production methods, while reducing our impact on the environment.

We also believe in transparency, and we want our customers to know where their clothes come from and how they were made. We want you to feel good about what you wear and know that the clothes you purchase from us are making a positive impact.

When you purchase from our brand, you're not just buying a piece of clothing, you're supporting a movement towards a more responsible, ethical, and conscious fashion industry. By choosing to shop with us, you're helping to create a better world for all of us. We hope that you'll join us on this journey towards a more responsible future, and that you'll be proud to wear our clothes knowing the story behind them.

In honour of the designer's grandmother, the brand's name will always remind us to see both the pros and cons, and to strive to make the world a better place with every step we take.

To read more about us and our values click here.

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